Blocktober Fest

Branding — Poster — Merch

Blocktober Fest is an annual summer block party in Downtown Roseburg. The project began as a quick turnaround Oktoberfest logo and evolved into a poster with supporting assets.

block-after

Context & Research

Type Exploration & Comps

Color Exploration

Blocktober-Colorways
blocktober-poster-insp

Initial Poster Concept

With the logo project approved & sent off, we were asked to design a poster that would compliment the new mark.

Initially, my instincts guided me to create a scene with a warm, wood-toned tavern feel, so that’s the direction where my early sketches went.

blocktober-poster-original-sketches

Unfortunately, this direction didn’t hit the mark. Our client was concerned the idea of a “street festival” would be lost on the public, and they wanted something that would better represent Roseburg and the Downtown area in general.

Final Concept

I based my new direction on a brick building that you’d find Downtown, but with a twist: German-style timber-framed walls.

Placing the new logo front & center was ultimately everyone’s favorite iteration and the addition of a family walking in the foreground gave the structured scene more life.

blocktober-downtown-buildings
block-poster-rough
blocktober-poster-2022

Social Media

blocktober-social

Final Approved Assets

Blocktober-Final-Assets