Blocktober Fest
Branding — Poster — Merch
Blocktober Fest is an annual summer block party in Downtown Roseburg. The project began as a quick turnaround Oktoberfest logo and evolved into a poster with supporting assets.
Context & Research
Type Exploration & Comps
Color Exploration
Initial Poster Concept
With the logo project approved & sent off, we were asked to design a poster that would compliment the new mark.
Initially, my instincts guided me to create a scene with a warm, wood-toned tavern feel, so that’s the direction where my early sketches went.
Unfortunately, this direction didn’t hit the mark. Our client was concerned the idea of a “street festival” would be lost on the public, and they wanted something that would better represent Roseburg and the Downtown area in general.
Final Concept
I based my new direction on a brick building that you’d find Downtown, but with a twist: German-style timber-framed walls.
Placing the new logo front & center was ultimately everyone’s favorite iteration and the addition of a family walking in the foreground gave the structured scene more life.
Social Media
Final Approved Assets
© Courtney Hendricks — 2025
Made with ❤︎ in Portland, Ore