Pussycat Moto Co.
Branding — Merch — Illustration
Pussycat Moto Co is a rebellious, femme-first, inclusive community targeting Millennial & Gen-Z motorcycle riders.
Heavy metal meets ironic girly: a deliberate clash that defies stereotypes while keeping brand asthetic playful and refreshingly self-aware.
Riders receive a membership welcome pack after signing up and logging volunteer hours with their local chapter.
Achievement patches offer members a way to challenge themselves, learn from each other & bond as a community.
PCMC's brand voice is loud, empowering, and tongue-in-cheek. "Pussycat" is a reminder that "riding like a girl" is a compliment.
Credits
Creative Direction
Michael Vasquez
Design
Courtney Hendricks
Photography
This project uses found commercial photography that, as students, we wouldn't have access to otherwise. Please reach out directly if you have questions.
© Courtney Hendricks — 2026
Made with ❤︎ in Portland, Ore