Experience
Roseburg

This tourism brand for Roseburg, Oregon reaches travelers throughout the Pacific Northwest.

Project Scope

In the Spring of 2019, the team I worked on was thrilled to learn that we’d won the contract for the DMO (Destination Marketing Organization) for the City of Roseburg, Oregon. The following are some hand-picked projects from the last three years. It's been a privilege to show off the people and places that make Roseburg great.

Deliverables
Environment Design, Brand Assets, Print Design & Motion

Completed
2023

Supporting Branded Assets

With an existing 70s-retro logo to work off of (built by a team member), my task was to expand upon the mark by infusing icons and patterns that capture the outdoor paradise of Roseburg, Oregon.

Environment Design

I had the opportunity to bring some of my creations to life as I designed features of the Roseburg Visitor Center which would serve as a merch shop and information center.

Vinyl mounted wall mural with iPad kiosks.

Backlit sign with branded window clings.

Year 1 Magazine Ad

Year 2 Magazine Ad

Print Ads

YEAR 1 AD
Timing is a funny thing when you're launching a tourism brand in the Spring of 2020. With the uncertainty of COVID-19 looming and still being on the hook to launch our work, we chose to adjust our messaging accordingly. I designed one of our early ads that addressed the need for social distancing, while gently poking fun at the reality of our tiny town.

YEAR 2 AD
In our second-year campaign, we focused on the idea that Roseburg remains relatively undiscovered by visitors. Each monthly ad highlighted the area’s hidden gems and invited viewers to explore, asking, "What will you find?"