Experience
Roseburg

This tourism brand for Roseburg, Oregon reaches travelers throughout the Pacific Northwest.

Project Scope

In the Spring of 2019, the team I worked on was thrilled to learn that we’d won the contract for the DMO (Destination Marketing Organization) for the City of Roseburg, Oregon. The following are some hand-picked projects from the last three years. It's been a privilege to show off the people and places that make Roseburg great.

Deliverables
Environment Design, Brand Assets, Print Design & Motion

Completed
2023

Supporting Branded Assets

With an existing 70s-retro logo to work off of (built by a team member), my task was to expand upon the mark by infusing icons and patterns that capture the outdoor paradise of Roseburg.

Environment Design

I had the opportunity to bring some of my creations to life as I designed features of the Roseburg Visitor Center which would serve as a merch shop and information center.

Vinyl Mounted Wall Mural

Backlit sign with branded window clings.

Print Ads

YEAR 1 AD
Timing is a funny thing when you're launching a tourism brand in the Spring of 2020. With the uncertainty of COVID-19 looming, and still being on the hook to launch our work, we chose to adjust our messaging accordingly. I designed one of our early ads that addressed the need for social distancing, while gently poking fun at the reality of our tiny town.

YEAR 2 AD
In contrast, our second year of ads spotlighted different attractions and hidden gems of the area.

Instagram